Felicia Middleton

Felicia Middleton, AKA “Foodie Builder” is the owner of Urban Aesthetics, a design and planning firm located in Philadelphia.
Felicia began designing restaurants and food facilities 15 years ago with a South Jersey Commercial Kitchen design firm that specialized in designing food facilities, restaurants and bars in Casinos and Schools throughout New Jersey and the United States. While working there, Felicia developed her design and planning skills while learning a new specialty. She worked on several notable projects including a commissary kitchen in Vineland New Jersey; Cafeteria food lines for several Vineland schools and Back of House dish rooms and kitchens for the Foxwoods Casino in Rhode Island.

Since starting her company in 2008, Felicia has worked designing and planning many local restaurants and food areas and facilities, including several restaurants at The Bourse Food Hall in Philadelphia and the following notable restaurants: The Palm; Rosa’s Fresh Pizza, 1 and 2 and the Tropical Smoothie Cafe, located on Temple University’s campus.

​Full Service Options

Planning; Design-Build and Project Management Services

​Complete planning and design from concept to working project drawings.

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Submission prepared for local Department of Health in accordance with Codes and Standards.

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Submissions prepared for Zoning and/or Building Permit Submission in order to obtain Certificate of Occupancy and pass final inspections.

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Consulting available throughout the entire process, from site evaluations through construction and inspection.

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Coordination With Professionals

We have a community of professional consultants
or we can coordinate with your own approved
professionals including Engineers and Contractors.
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Ask about our Expediting Services to Licenses
and Inspections and The Department of Health.
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Ask about our Bid Meeting Services with
​Licensed Contractors.